Viva Magenta named 2023 Color of the Year
Global Marketing Manager
Viva Magenta has been named the Pantone® Color of the Year for 2023. Described as an inviting stand-out shade, Pantone 18-1750 Viva Magenta is powerful, empowering, and a call to courage.
“It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and boundaryless shade,” according to the Pantone Color Institute.
So in tandem with this resonating color, we could not be happier about our perfectly matched varieties from PanAmerican Seed (each link opens in a new window). Don’t miss out. Make sure this joy-filled, optimistic color is in your lineup for 2023! Contact your preferred supplier for seed and plugs.
Tattoo™ Black Cherry Vinca
Easy Wave® Burgundy Velour Petunia
Chocolate Covered Cherry Coleus
Lucky Star® Lipstick Pentas
Megawatt Rose Bronze Leaf Begonia
Spring Matrix™ Rose Pansy
Serenita® Rose Angelonia
Amazon™ Neon Cherry Dianthus
Titan™ Cranberry Vinca
Centum™ Red Matthiola