Viva Magenta named 2023 Color of the Year

Sarah Makiejus - Global Marketing Manager

Wednesday, December 7, 2022

Viva Magenta has been named the Pantone® Color of the Year for 2023. Described as an inviting stand-out shade, Pantone 18-1750 Viva Magenta is powerful, empowering, and a call to courage.

“It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and boundaryless shade,” according to the Pantone Color Institute.

So in tandem with this resonating color, we could not be happier about our perfectly matched varieties from PanAmerican Seed (each link opens in a new window). Don’t miss out. Make sure this joy-filled, optimistic color is in your lineup for 2023! Contact your preferred supplier for seed and plugs.