Looking Forward to 2019
Claire Josephson former Marketing Manager
Looking forward to 2019, PanAmerican Seed is very excited for all the opportunities the new year offers. Gardening and the green lifestyle are on the move, and the team feels its product assortment is poised to take on the market and make an impact with greenhouses and their customers. Below are some garden trends we’re watching in 2019...
Pantone® Color of the Year: Living Coral
When the color experts at Pantone announced its annual color choice, breeding teams instantly browsed their palette of plants to find matches for the garden. Living Coral is “animating” according to the color intelligence team. It energizes and enlivens indoor and outdoor spaces. PanAmerican Seed is pleased to have color matches in its Revolution Gerbera, Double Zahara Zinnia, Wave Spreading Petunia series and more. Take advantage of this color exposure and fill homes with this vibrant hue.
Vegetables And Herbal Living
Growing your own food has so many benefits. From the joy of eating local to the increased mental health tending a garden brings, the home-grown vegetables movement is winding its way into the hearts of the next generations. Beyond providing a sense of accomplishment at serving guests a homegrown meal, today’s vegetable gardener enjoys the whole experience and seeks out unique ways to grow and use their produce. PanAmerican Seed multi-pellets offer hydroponic options for the techy gardener, while its HandPicked Vegetables Collection provides high-quality vegetables and herbs with plant habits to fit today’s smaller spaces with earlier and longer harvests.
Indoor & Potted Plants
Houseplants are back! This living décor cleans the air, brightens your mood and lets you explore your nurturing side. PanAmerican Seed sees this movement as the gateway to gardening outdoors as well. Our successful potted plants, such as Sunflower SunBuzz and Exacum, meet the needs of today’s indoor culture. Our expansion into indoor peppers and ornamental fruit is on-trend and ready to build on consumers’ excitement for this category.
The Resurgence of Impatiens
The loss of garden impatiens to disease has left quite a hole in consumer gardens and pro-landscape plantings over the past several years. Now, with the emergence of genetics exhibiting high resistance to Plasmorpara obducens, the cause of Impatiens downy mildew, season-long color performance can once again meet market demand. Watch for new Beacon Impatiens from PanAmerican Seed as it debuts at California Spring Trials and at industry trade show events in 2019. Learn the collaborative story behind its breeding and get ready to once again offer affordable quick-turn color.
