Hashtag Gardening
Claire Josephson former Marketing Manager
We always look forward to our Midwest, zone 5 trial gardens in The Gardens at Ball. You’ll find exciting intros and launches that are in bloom and ready to impress. This year, our West Chicago, Illinois, showcase features NEW products, as well as inspirational plantings to help get your customers to the next level of sales, as well as get today’s new gardener started in the right direction.
Also this year, I have created garden bed designs with a specific focus on none other than… hashtags! Yes, HASHTAGS. Have you thought about selling with hashtags? Those social-friendly tags in your Facebook, Instagram or Twitter posts that guide your followers to groupings of ideas and inspiration? If you haven’t tried them yet, PanAmerican Seed can help broaden your audience through social media and get customers interested in something new.
Here are three hashtags we're starting in The Gardens this Summer…
#juststartedagarden
Gardening success for beginners is guaranteed with easy-to-grow, no-fail varieties like these flowers, vegetables and herbs in the mix. Ideal for garden beds and containers, these plants are sure to please! Start your garden with no-fuss varieties such as Begonias, Marigolds and Petunias. And a first-time herb gardener can’t go wrong with Basil, Tomatoes and hot or sweet Pepper plants.
#relaxoutside
With the rise in popularity of home gardening and outdoor relaxation spaces, consumers are choosing to sit outside even on cooler days! They are creating spaces that are open to the fresh air – like decks, gazebos and firepit nooks – surrounding themselves with subtle fragrance and natural textures. Varieties like these can help set the mood: Angelonia, Dichondra, Euphorbia, Lavender, Sage and Salvia just to name a few.
#pollinatorfriendly
Consumers can plant a variety of flowering annuals, perennials, shrubs and trees to create their own earth-friendly habitat to attract and feed pollinators! Fragrant, nectar and pollen-filled varieties appeal to bees, butterflies and hummingbirds all through Spring, Summer and Fall. In this garden you’ll find varieties such as: Delphinium, Echinacea, Leucanthemum, Lobelia and Phlox.
We can’t wait to see you! The Gardens at Ball are open each Summer by appointment. Reserve your visit by calling the Ball switchboard at 630-231-3600.
