Meet Our New Technical Sales Specialist
Meet Our New Technical Sales Specialist: William Barbier
We’re excited to welcome William Barbier to our team! With a wealth of experience in crop production, plant breeding, and technical innovation, William brings a unique perspective that will help us serve growers even better.
A Journey Rooted in Agriculture
William studied in France at ISTOM (similar to Hogeschool Larenstein) and completed internships in Bolivia and Cuba. Later, he earned a Master’s degree in Integrated Crop Protection at Wageningen University. His career has taken him across the globe—from Vietnam to Niger—before returning to the Netherlands.
Back in the Netherlands, William joined Ball Holland as a Technical Support Manager, focusing on improving the quality of young plants and refining cultivation techniques. In 2009, Ball and Florensis entered into a strategic partnership in Europe, where William built the R&D department and spent 15 years driving innovations for greener, more cost-effective, and higher-quality propagation. Their work included automation and AI applications—always with the goal of helping growers succeed.
Why Join Us?
Having collaborated with our company through Florensis and Ball Holland, William already knew our culture and values. “Colour the world” resonates deeply with him. He was looking for a new challenge where he could combine technical expertise with direct customer interaction.
Passion for People and Plants
What motivates William? Building strong relationships with growers. He believes in listening, asking the right questions, and creating trust through honest advice. “I love helping people and making sure their feedback reaches our breeding teams,” he says. His approach is simple: clear communication, visual explanations, and practical solutions.
Beyond the Greenhouse
Outside of work, William enjoys cooking, listening to music and podcasts, and diving into science fiction books. A creative mind both in and out of the office!
Looking Ahead
When asked about trends in seed breeding, he highlights the growing importance of disease resistance and reducing chemical use—critical steps toward sustainable horticulture.
His advice for young professionals? “This is a fantastic industry—broad, complex, and full of opportunities. You’ll meet great people and work on innovations that truly make a difference.”
