New POP for Beacon to Help Support Charitable Give-Back at Retail
Sarah Makiejus Global Marketing Manager
Every year, PanAmerican Seed donates a portion of its global seed sales of Beacon Impatiens to lesser-known charitable organisations. For the 2022 garden season, we have partnered with two foundations that provide support to Macular degeneration and low vision issues. Spectrios Institute for Low Vision is locatedinWheaton, IL, and The Macular Society is a UK-based organisation.
By using our free POP and signs, you can help by calling attention to this unique product for the shade right in your stores. Beacon Impatiens always brings the light and with the tagline “Grows Stronger. Shines Longer” customers are sure to easily find them with our brightly colored and distinctive signage.
With its no-risk colour for the shade, Beacon offers high resistance to Impatiens downy mildew. They’re also suitable for the landscape, as well as packs, pots and hanging baskets. We also have a social media campaign especially around Beacon. Find us on Facebook and Instagram and help raise awareness with Beacon Impatiens.
