WEST CHICAGO, ILLINOIS, December 2024: In 2025, Wave® Petunias from PanAmerican Seed® will kick off the gardening season with its first official consumer national holiday. From now on, May 3rd will be known as National Wave Day – so let the festivities begin! The Wave Team has several events scheduled and additional plans for public outreach to continue consumer awareness for the brand, spread happiness through Wave® Petunias and Wave® Pansies, and ultimately increase sales for garden centers.

To help growers and retailers take full advantage of this consumer blitz and rise in exposure, PanAmerican Seed has produced a ready-to-download Wave Promo Kit webpage filled with supportive marketing resources that stores can use to draw in shoppers and build excitement leading up to National Wave Day.

Visit www.panamseed.com/wavebrand to get the party started with downloadables such as:

• Videos – to play in-store and educate your employees on the full Wave assortment.
• Social Media – posts and graphics to add to your channels and increase engagement.
• Logos & P.O.P. – from bench cards to posters and cart banners, you can dress up your Wave display with ease!
• Fun Activities – place coloring pages for the kiddos and National Wave Day invites at the cash register.

In addition, a revised “Add Your Business” tool will help independent garden centers help shoppers find their stores by adding their location information. Wave fans can then search by zip/postal code through the WaveGardening.com “Where to Buy” webpage to find a store nearest them selling Wave Petunias and Wave Pansies.

“There are so many ways to participate in all the excitement in 2025,” says Sarah Makiejus, Global Marketing Manager for PanAmerican Seed and Wave Brand Manager. “We can’t wait to get started in the new year and see the media buzz explode around Wave Petunias and Wave Pansies. It’s the icing on the cake to our 30th Anniversary year and into the future.”

Since its debut in 1995, the Wave brand in its distinctive pink packaging has drawn shoppers and fans by the millions. Now, with National Wave Day on May 3rd, this further confirms that Wave Is Growing™. Regional potting party events with social media tastemakers are in-the-works; a national Newswire release will ensure the holiday has exposure in consumer press; sponsorships are confirmed for The Philadelphia Flower Show (March 1-9) with botanical artist Tu Bloom; and a soon-to-be-announced additional artistic collaboration will raise further awareness to the joyfulness of the Wave brand.

Be sure to visit www.panamseed.com/wavebrand to explore all the marketing tools in the Wave Promo Kit and help you plan local and more personal events featuring the Wave brand. For best availability of Wave Petunia colors and mixes for this year of celebration,

PanAmerican Seed is encouraging greenhouses to contact their preferred supplier for seed and plugs. For more ordering information, please visit www.panamseed.com.

_{About Wave® Petunias & Wave® Pansies
Since 1995, the Wave brand has been the leader in providing gardeners worldwide with easy, spreading color. These plants make achieving a picturesque outdoor space a breeze with minimal maintenance required. Because they only need the most basic upkeep, petunias are perfect for gardeners of all skill levels. These sun-loving flowers complement the season, adding colorful personality to any sunny garden space. Visit wavegardening.com for more information.}

_{About PanAmerican Seed®
PanAmerican Seed is an internationally renowned breeder and producer of seed-raised flowers and vegetables based in West Chicago, Illinois, USA, that produces high-quality and best-performing varieties. Research facilities in North and South America, the Pacific Rim and Europe enable us to test and evaluate new varieties under numerous climate conditions. Our state-of-the-art seed distribution center guarantees quick, efficient processing of orders for our worldwide customers. Visit www.panamseed.com for more information.}