Dalina® Maxi Noir Velvet Crush Wins FleuroStar Award 2026
Dahlia Dalina® Maxi Noir Velvet Crush has been awarded the FleuroStar Award 2026, a prestigious recognition of innovation, performance and market appeal. This achievement highlights the strength of modern dahlia breeding and the power of close collaboration between PanAmerican Seed and Florensis.
With its deep, velvety colour and strong, reliable garden performance, Maxi Noir Velvet Crush delivers exactly what today’s growers, retailers and consumers expect. As part of the Dalina® series, it offers a well-balanced plant habit, excellent branching and strong visual impact translating into consistent quality and retail success.
This award reflects the expertise and dedication behind the variety.
Breeder Jeroen Gitzels brought his vision and breeding expertise to the development of Dalina® Maxi Noir Velvet Crush, while Product Manager Merel Vlaar ensured a strong and relevant market positioning.
Equally important is the partnership with Florensis, which played a key role in bringing Dalina® Maxi Noir Velvet Crush to market. This collaboration demonstrates the strength of aligning breeding, propagation and commercialisation into one seamless value chain.
Winning the FleuroStar Award is a milestone we are truly proud of. It reinforces our commitment to delivering high-performing genetics that inspire and create value across the entire chain.
Together with Florensis, we will continue to bring impactful varieties to market ready to perform and designed to stand out.
photo courtesy of FleuroSelect and featured at FloralDaily.com
