Beacon Impatiens Presents 2024 Donation to The MS Society
Sarah Makiejus Global Marketing Manager
Last month, PanAmerican Seeed was very excited to present a donation check to The National Multiple Sclerosis Society on behalf of Beacon® Impatiens during their “Dinner of Champions” event on Sept. 13, in Chicago, IL.
The donation was the result of seed sales of the company’s Beacon Impatiens series, monetary support through branded apparel sales, as well as participation in BikeMS fundraising.
“Dinner of Champions” is an annual fundraising event of the MS Society that brings together supporters and people living with Multiple Sclerosis. The Chicago event was decorated with Beacon Impatiens tablescapes, and supportive branded signage donated by PanAmerican Seed. At the event, Treasurer of Ball Horticultural Co. Todd Frauendorfer was a featured speaker. With his life goal of reaching $1 million in donations over the course of his MS diagnosis, he was able to reach it with the involvement of Beacon Impatiens.
We were thrilled to celebrate this wonderful milestone during the event and we’ve been so proud to be part of Todd’s journey all year long. It was a true team effort, and we continue to be pleased with the impact Beacon Impatiens has on the industry, as well as how its annual charitable giving continues to make a difference in so many lives.
A new charitable partner will be announced soon for the 2025 sales season. Stay tuned for its reveal, and for ways to promote and support this cause-marketing effort.
