Website Re-launch for the Wave Brand
Claire Josephson former Marketing Manager
Sometimes you just need a refresh! PanAmerican Seed is happy to announce an update for its consumer/shopper website of the Wave® Petunias and Cool Wave® Pansies retail brand. www.WaveGardening.com has a fresh new look, where consumers will find helpful resources for garden success, along with robust information on all of the Wave plant assortments.
This re-launch features a modern design, including mobile-friendly navigation for shoppers on-the-go, and offers ideas and tips for new and existing plant lovers. Which Wave plants suit your needs? Gardeners can find answers in the FAQs section, or browse through an online library of blog posts and videos.
The website encourages a growing community with the Wave Fan Club, where members from around the world can share their proudest garden photos, find digital backgrounds and sign up for our monthly newsletter. The new WaveGardening.com also customizes the site experience for different market regions: U.S., Canada and Australia. This includes seasonal content for a more tailored visit.
Perfect for the new plant lover or the established gardener, the new website looks amazing on any device, and is only a touch away from fun and inspiration. PanAmerican Seed is thrilled to refresh WaveGardening.com; it meets the needs of not only our dedicated Wave Fan Club audience, but it shows commitment to our retail customers, too, as we promote fun and engaging digital and social content for shoppers.
Bookmark www.WaveGardening.com now for quick and easy access to plants, ideas and inspiration for your ongoing promotion of Wave Petunias and Cool Wave Pansies.
We’ll be promoting the new site with garden media, our social channels, and with our popular Fan Club Newsletter. And don’t forget, growers and retailers can take advantage of free POP available to draw shoppers to Wave Petunias all season long.
