Sep 19, 2020  Week: 38

Blog

Jan 15, 2020
Watch the GRAMMYs® 26 January

Our Beacon® Impatiens has been taking the industry by storm, and what better way to celebrate its spring 2020 debut than with a Red Carpet appearance at a major awards show? On Sunday, 26 January, NEW Beacon Impatiens will bring the red carpet to life as the showcase floral selected by Tu Bloom Designs®, the official botanical artist for the 62nd Annual GRAMMY Awards®.

This is billed as Music’s Biggest Night®! It’s the second most-watched awards show behind the Oscars in the U.S. More than 19 million television viewers will tune in to watch today’s hit-makers and recording artists win awards for top performance. You know what else has top performance? Beacon! It grows stronger and shines longer with bright garden color and high resistance to Impatiens downy mildew.

Watch red carpet pre-show coverage on CBS in the U.S. at 8:00 pm ET / 5:00 pm PT and on Grammy.com ... or watch the livestream on Twitter at #GRAMMYs

The garden-to-glamour design by Tu Bloom will feature 40 topiaries of Beacon White Impatiens atop a lavish carpet of Beacon Bright Red Impatiens. In total 3,700 plants will adorn the entrance of The Staples Center in Los Angeles, California and add living color to this much-anticipated event.

Special thanks goes to our friends at Kawahara Nurseries in Morgan Hill, California. They assembled and finished the intricate topiaries. We can’t wait to share the start-to-star photo album!

Don’t forget: Beacon Impatiens seed is readily available from your preferred supplier. There’s plenty of time to add this newsmaker to your 2020 programs! FREE POP and retail support are available, too, to further promote Beacon Impatiens to your customers and shoppers.

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