PanAmerican Seed announces five new employees to the organization. The following members are joining our teams in North America and Netherlands.
Tara Celetti, Regional Account Manager – Canada
Tara joins the Canadian sales team as a Regional Account Manager. With previous experience as a technical sales rep, Tara brings hands-on experience and a solutions-focused approach to her new position. She loves connecting with people, learning about their challenges, and finding the right solutions to help them succeed.
Penny Merritt-Price, Sr. Product Manager
Penny will oversee product development for several commercial PAS programs including Angelonia, Asparagus, bedding Snapdragons, Hypoestes and Gazania as well as additional programs in development. Penny has over a decade of product research and development experience, was responsible for designing, planning and managing the Young’s Plant Farm trials garden, and served on the R&D councils for multiple national retailers.
Kat Wolper, Key Accounts Manager
Kat recently joined the PanAmerican Sales team as a Key Accounts Manager. She is responsible for supporting all of our North American distribution partners and their reps. She has been lucky enough to work in horticulture her entire career and most recently comes from Beekenkamp where she was an Area Manager. We are excited for Kat to bring her unique expertise in building and maintaining grower and broker relationships and industry knowledge to this role.
Camilo Cano, Regional Account Manager – Latin America
Camilo is a Regional Account Manager for our Latin America team. With over 20 years of experience leading commercial areas for international markets, he is an expert in sales, marketing, international trade, and logistics. Since starting his new position, Camilo has been developing clients across different sales channels such as large retailers, wholesalers, and importers.
William Barbier, Technical Sales Representative – Netherlands
We would also like to announce that William Barbier has joined the team as our new Technical Sales Representative, taking over responsibility for self-sowers in the Netherlands. In addition to this, William will be supporting our sales team with technical expertise and will play a key role in strengthening relationships with our main partners — Ball Colegrave, Ball Straathof, and Florensis — through targeted technical support and focused trial projects.