So far, Wave’s 30th Anniversary has been a lineup of amazing events since December of last year leading up to May 3, National Wave Day.
This has included an exclusive collaboration and photoshoot with world-renowned photographer Anne Geddes, a Wave Day party at Wave’s headquarters, an official Wave Day celebration on May 3rd in retail stores, and the launch of our 30th Wave Anniversary book.
A Wave® Petunias collaboration in the making
The award-winning photographer Anne Geddes met with our team from Wave Petunias for a very special photoshoot in New York City, United States. Known for her enchanting portraits of babies in whimsical natural settings. The exclusive photo series was shot at Blonde Studios, NYC, and featured babies nestled among blooming Wave Petunias, including Easy Wave® Rose, Plum Vein, and Berry Velour.
“This partnership with Anne Geddes is a celebration of color, creativity and joy,” said Sarah Makiejus, Global Marketing Manager of PanAmerican Seed. “Both Wave and Anne are icons in their field, and together we’ve created a collection that captures the wonder and vibrancy of life.”
Here’s a behind-the-scenes look at the photoshoot in New York:
An unveiling of the exclusive Wave photo collaboration was held in Chicago last month at a special unveiling event. A crowd of VIP attendees were there to welcome Anne Geddes, which included both social media influencers and local news media, such as Better Homes & Gardens and Southern Living.
As part of the collection unveiling, the Wave Team also made the official announcement for a Wave Petunias Sweepstakes, where customers can enter to win a once-in-a-lifetime baby photoshoot with Geddes in New York City this September. To enter, customers can purchase any Wave® product at a local garden store and look for a special Anne Geddes “baby bee” plant tag. Then they would follow the official rules to enter the contest online to see if they’re the winner.
Wave Day Celebrations
To kickoff National Wave Day, PanAmerican Seed hosted a company-wide party at its headquarters in West Chicago, Illinois, United States. You never know what the weather may bring in the Midwest United States in spring, so we were prepared for anything.
Rain or shine the festivities were celebrated with employee enthusiasm for Wave and the pinkest party of the year! Events included:
- A visit from the iconic Wave Semi Truck bursting with color and photo ops.
- A fashion show with prizes awarded by Wave’s Pink Pot Ambassadors as the judges.
- A potting challenge versus Tu Bloom, the Official Botanical Artist of the GRAMMYs, for the best flower combination featuring Wave Petunias and Wave® Pansies.
On May 3rd, Wave® Gardening celebrated the first-even National Wave Day – an annual tribute to the brand’s colorful legacy and its community of passionate gardeners. National Wave Day was created to spotlight the impact Wave Petunias and Wave Pansies have had in transforming outdoor spaces and inspiring a love of gardening for 30 years and counting.
Wave Book 30th Anniversary Edition
This special anniversary Wave Book celebrates the history and vibrancy that the Wave brand has been bringing to growers, retailers and customers for 30 years. From Petunias to Pansies, the Wave brand continues its legacy through flower shows and trials, well as being featured on the red carpet at the GRAMMY Awards® and currently partnering with world-renowned photographer Anne Geddes. Also in the book, you’ll find helpful grower tips and keys to better sales all in one place.
Join the party and explore the digital flip book below:
Wave Book 30th Anniversary Edition