In 2025, kicking off National Wave Day for your Wave® Petunias and Wave® Pansies is an official Wave Promo Kit especially for use in retail.
May 3rd will now officially be known as National Wave Day – the brand’s first official consumer national holiday in accordance with Wave Petunias and Wave Pansies from PanAmerican Seed®.
All of the fun promotional items from Wave can be found ready-to-download from the Wave Promo Kit webpage filled with supportive marketing resources. To help growers and retailers take full advantage of this consumer blitz and rise in exposure, PanAmerican Seed is providing stores with this special promo kit to draw in shoppers and build excitement leading up to National Wave Day.
Visit www.panamseed.com/wavebrand, download the available Wave content just for retailers and ultimately increase sales for your garden centers. Get downloadables such as:
- Videos – to play in-store and educate your employees on the full Wave assortment.
- Social Media – posts and graphics to add to your channels and increase engagement.
- Logos & P.O.P. – from bench cards to posters and cart banners, you can dress up your Wave display with ease!
- Fun Activities – you’ll find coloring pages for the kids and National Wave Day invitations to place at the cash register.
In addition, a revised “Add Your Business” tool will help independent garden centers help shoppers find their stores by adding their location information. Wave fans can then search by zip/postal code through WaveGardening.com “Where to Buy” webpage to find a store nearest them selling Wave Petunias and Wave Pansies.
With so many ways to participate in all the excitement in 2025, we can’t wait to get started. It’s a great way to start the new year and celebrate Wave’s 30th Anniversary!
