PanAmerican Seed organised this year’s FlowerTrials exhibit with a new twist. “Your path toward growth” was the theme for the 2024 FlowerTrials stop, which featured a special visitor experience.
During the four-day event from June 11 through 14, visitors arrived at Hendrik-Ido-Ambacht, The Netherlands, to experience the PanAmerican Seed Selection Showcase. Visitors from near and far were greeted with a showcase tear-away ticket, a place to sit back, relax with a premium coffee, listen to a presentation, all while the products came to them via flower carts.
The focus of the showcase was on main product groups, as well as four of the new introductions for 2024/2025. These varieties were: Petchoa Caliburst™, Vinca Titan-ium™, Dianthus Dart™, and Interspecific Impatiens SolarScape® as well as the XL series. For a full list of new intros, check out the 2025 New Varieties Catalogue.
It was an exciting in-person event that offered visitors with an educational yet personal experience that they would certainly remember throughout the FlowerTrials. See a few photos from our exhibit below.
