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Beacon® Impatiens Announces New Charity for 2024

Sarah Makiejus - Global Marketing Manager
Tuesday, January 30, 2024
 

This year, PanAmerican Seed and its popular brand of Beacon Impatiens will partner with the National Multiple Sclerosis Society as its new 2024 charity.

side-by-side logos for Beacon Impatiens and MS Society

More specifically, Beacon will support the Greater Illinois Chapter of the MS Society. We couldn’t pass up the opportunity to act hyper-locally for the chance to impact awareness and assistance for a disease known worldwide. We all know someone who’s received a life-changing diagnosis, and our 2024 MS charity choice comes with a personal connection. Now, through colorful gardens around the world, plus active participation in local fundraising events, Beacon Impatiens is ready to join the fight against MS to help make a difference.

Multiple Sclerosis is a disease that interferes with the transmission of nerve signals between the brain, spinal cord, and the rest of the body due to damage to the myelin coating around nerve fibers in the central nervous system. The National Multiple Sclerosis Society’s vision is a world free of MS, and provides support, resources, and information for those diagnosed to help move their lives forward.

“Every day the National MS Society is driven by its mission that ‘We will cure MS while empowering people affected by MS to live their best lives’,” says Cyndi Zagieboylo, President and CEO of the National MS Society, who is grateful for PanAmerican Seed’s partnership in this effort.

For more information on this year’s charity and Beacon's involvement, read the full press release here.

Let’s do this as a team! Contact your favorite supplier today. Check out all the Beacon colors and mixes to choose from, including new varieties. Let’s make this a great year in the spirit of charity.

 
 
Article originally appeared on Panamseed.com. See website for complete article licensing information.