May 25, 2019  Week: 21

Blog

Feb 22, 2019
Year Of The Snapdragon

When growers take advantage of extra promotion for plants, it’s a win-win for all.

In an effort to bring better awareness to various plant classes, and increase the excitement for gardening in general, the National Garden Bureau (U.S.) selects genera from different garden categories as part of its “Year Of The...” marketing campaign: one annual, one perennial, one bulb crop and one edible. These special mentions are chosen because they are popular, easy-to-grow, widely adaptable, genetically diverse and versatile.

For the 2019 gardening season, one of the classes NGB has named in its promotion is “Year Of The Snapdragon.”

Greenhouses can easily share in this publicity in multiple ways. There are free downloadable presentations in the organizations SlideShare account. Garden retailers can contact NGB about ordering “Year Of The...” class posters, or you can download your own posters and signage in multiple sizes: 8 x 10 sign; 5 x 7 sign; 24 x 36 poster.

Interesting and informative “Did You Know” printables are also available from each “Year Of The...” page. There’s a printable fact sheet, too.

There are even T-shirts and SWAG items available from its NGB Year of Zazzle store.

PanAmerican Seed is a proud sponsor of NGB in North America, and we collaborate with their marketing team each year to provide photography and plant information to help make selling Snapdragons and all the other “Year Of The...” class members a success!

From outbound consumer newsletters to in-store support, Snapdragons will get a big push this year from NGB, including a few of our own PanAmerican Seed varieties:

Flower Bed Snapdragons
Rocket
Snapshot
Solstice

Cut Flower Snapdragons
Cool
Maryland
Monaco
Potomac

For more information about the National Garden Bureau and their efforts, visit their website www.ngb.org.

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