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Think Pink With Ride
The Wave® Petunias |
 Spread The Word With Wave
The customer is here to buy plants for her garden – what’s the best way to display your “products?” Your in-store display should be eye-catching, but also make it easy to view all of the plants. You want to show everything, but you want some sort of organization.
Using Ride The Wave benchcards and signs will help get you started. Separate by series, then organize by color. If a customer comes in with a desire to add color to the sunny spots of her garden, she’ll know exactly where to go without having to ask. Benchcards with handy gardening tips and pricing information should be at eye level so there’s no confusion.
Keep your displays and the area around them neat and tidy by cleaning away dead leaves and buds that have fallen off the plants. Make sure you fill empty spots with new plants and pick off any leaves or flower buds that don’t look healthy.
And get creative! Come up with ideas and themes to help grab customers’ attention – a Patriot Display with red, white and blue or a Pretty In Pink Display with shades of pink, rose and red. You can even plant a few in containers and hanging baskets to show customers how they would look in their yard. The possibilities are endless!
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