Comsumer Publicity
PanAmerican Seed in the News
Here's a list of varieties that we'll be promoting to the consumer garden and lifestyle media for 2007 and 2008. While we can't predict which plants will appear in each publication, we use a focused list to help direct growers and retailers about which varieties are more likely to get consumer media attention.
These plants are promoted during media visits, at the Garden Writers Association Annual Symposium, through plant samples and consumer press releases, along with targeted "pitching" throughout the year.
2007:
- Ride The Wave® Petunias (Easy Wave Beachcomber Mix*)
- Maracas Brazilian Fireworks*
- Live Wire Isolepis
- Pacifica Burgundy Halo Vinca
- Veranda Scutellaria
- BabyWing® Begonia*
- Bouquet™ Rose Magic Dianthus
- Frosty Rain Pansy
- Sorbet® Series Viola (focus: Blue Babyface)
2008:
- Serena® Series Angelonia (focus: Purple)
- Chocolate Mint Coleus
- Luna Series Hibiscus (focus: NEW Rose)
- Fanciful™ Series Impatiens
- Ride The Wave® Petunias (especially Shock Wave!)
- Capriccio Stipa
- Limón Talinum
- Solcito Zinnia
- Matrix Pansy (focus: Morpheus)
- Sorbet® Viola
* indicates a variety in the Garden Writers Plant Sample.
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