Wave Ultimate Garden Center  Level 1  |  Level 2  |  Level 3 coming soon!

Create Your Wave Ultimate Garden Center

Welcome to your DIY guide to selling even more of the most popular flowering annual ever!

Whether you’re a “one-man” grow-and-sell business or a large retailer with multiple outlets, the Wave Ultimate Garden Center online manual has sales-building solutions you can put to use today and into the future.

What you’ll find in your Wave Ultimate Garden Center:

• The story behind Wave’s winning ways.
• Complete lineup of Wave POP with a fresh new look
• Lots of ideas for creating your own sales-building Wave petunia displays
• Easy instructions for printing your own POP in minutes
• Vendor info for ordering in-stock or print-on-demand benchcards, banners and more

Be sure to check out this info and idea-filled online resource regularly for updates!

Level 1: The Wave SUCCESSFUL Garden Center

Telling consumers you have Wave.

It’s easy to start small and build your customer base. Check out these simple – and many times FREE! – ways to grow your Wave sales.

1. Order your Wave petunias.
2. Always sell Wave in Pink packaging.
3. Give customers more Wave colors.
4. Let them take home Wave earlier and later.
5. Tell shoppers you carry Wave.
6. List your garden center on the Wave Retailer Locator now.
7. Get ready to sell, sell, sell!

1. Order your Wave petunias.

Tell your preferred grower that you want Wave and lots of ’em. Remember to preorder early for the best selection.

2. Always sell Wave in Pink packaging.

In a recent survey, 72% or respondents said they look for the pink pot or packs when sh

opping for Wave petunias.

Wave Pink pots and packs …

• Maintain the premium product image of Wave petunias
• Promote greater sell-through – Pink packaging outsells black 6 to 1!
• Wave family petunias are the only petunias that can be marketed in Pink packaging

A. 209 premium pack with handle B. 306 premium pack with handle C. 10 and 12-in. hanging baskets D. 4, 6 and 8-in. thermoform pots E. 6-in. injection molded pot F. 18-tray tray (no photo available) G. Wave 20-in. retail display (no photo available)

Growers/retailers, you can order Pink packaging from several plastics manufacturers. Click here for a complete list.

TIP: Wave pack handles lock in place in just seconds!

TIP: Plant tags give shoppers handy take-home care tips. Have a staff member tidy up displays regularly and make sure every unit includes a forward-facing tag.

3. Give customers more Wave colors.

60% of consumers surveyed want more Wave colors to choose from.

Download the full brochure and check page 5 for the Wave colors.

“Why do I love Wave petunias? Because they look so great in my yard, and make me smile every time I see them Maybe one day my local stores will have more than just pink, white and purple.” ~ Wave-Rave Fan Club Member, West Babylon, N.Y.

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4. Let them take home Wave earlier and later.

No other petunia variety lets you spread your program over so many months! Wave lets you put plants in the store earlier and keep them there longer into the season.

“Depending on the size, we’re seeing between 87% and 96% sell-through rates on Wave year to date. We work with our growers to select the series that is right for the timing of a particular Wave program. This Spring we used the Easy Wave for early-season sales and the original Wave for late-Spring season sales. The addition of new Shock Wave Denim will help keep the program fresh and exciting.” ~ Tim Runte, Calloway’s Nursery, Inc., Fort Worth, Texas

Send the right series to market at the right time with more color choices and expand your retail footprint.
Early season: Shock Wave™ in premium 209 and 306-packs and hanging baskets
Main season: Easy Wave™ in premium 306-packs, pots and hanging baskets. Wave™ in thermoform or injection molded pots.
Mid- to late-season: Tidal Wave™ in larger thermoform pots. Double Wave™ in baskets and thermoform or injection molded pots.

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5. Tell shoppers you carry Wave.

Attract attention and drive retail traffic with Wave merchandising tools. Be sure to check back often as additional POP will be added regularly.

• Wave horizontal banners (45" x 24")
  Great for fences, parking lots and other outdoor areas. Even at a distance, they’ll know you have Wave!
  

  Get Wave petunias here!	Pull in. Load up.

• Cart signs/vertical banners (19" x 52")
  Designed to fit most carts … also useful to hang in your display areas. Use these banners to mark your Wave destination area.

  Take home garden Magic!	Easy-care, all-season color!

   

• Wave benchcards (11" x 7")
  Bench-level signage spells out the features of each series to help shoppers make their selection. A great way to provide guidance at product level.

  Easy Wave	Shock Wave	Tidal Wave
  Wave	Double Wave	Wave Family

Printing How-To:

DIY 1 – Your own printer
Print POP from your own desktop, easily and quickly!

TIP: Fresh sells best! Reprint and hang new signs rather than use faded or wet POP.

TIP: Need a different size? Adjust your printer options to scale down the image to customize benchcard sizes to fit your needs.

DIY2 – On-demand printing (e.g., Kinkos)
Many office products retail locations have onsite “Copy and Print centers” that offer fast, affordable custom printing options.

TIP: Use the white area in the lower right corner to add your logo or other promo information.

DIY 3 – Commercial printing / Working with vendors
These vendors offer Wave POP. Contact them directly for details.

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6. List your garden center on the Wave Retailer Locator now.

Thousands of potential customers visit wave-rave.com every month. Add your garden center and address in just moments, and send shoppers to your store.

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7. Get ready to sell, sell, sell!

Our "Certified Wave^® Expert" online tutorial will educate your employees and get them comfortable selling Wave!

Level 2: The Wave PREMIUM Garden Center

Show them how to have all-season Wave success!

Once your customers meet Wave petunias, they’ll be hungry for more … more colors, more varieties, more planting ideas and inspiration, and more how-to tips. Keep the momentum building with these simple – and many times FREE! – Wave winning ways.

What you’ll find in your Wave PREMIUM Garden Center Manual:

1. Turn every staff member into a “Certified Wave Expert.”
2. Change out your Wave colors and varieties regularly.
3. Plant Wave around your facility to show just how these power-packed petunias perform.
4. Put local media to work promoting Wave.

“I love Wave petunias because the customers that patronize the garden center where I work love them. Any configuration of basket or mixed pot with Wave flies out of here.” Wave-Rave Fan Club Member and Garden Center Employee, Prestonsburg, Kentucky

1. Turn every staff member into a “Certified Wave^® Expert”

The fast and fact-filled Wave RAVE (Retail Academic Virtual Exam) is designed to help you and your staff learn about the Wave brand – including specifics about the five different series and easy tips on how to help your customers care for these terrific petunias. Armed with all this Wave know-how will give you all the confidence you need to sell and answer questions about the Wave family products.

Everyone who becomes a Certified Wave Expert will receive a button by mail, and will be eligible for our quarterly drawing to win one of 10 Wave garden aprons.

Click here for the Wave RAVE online course and exam.

2. Change out your Wave colors and varieties regularly

In a recent consumer survey, 60% of respondents stated they want more Wave colors to choose from. Keep your Wave displays fresh, exciting and profitable!

The most profitable petunia on the market lets you put plants in the store earlier and keep them there longer into the season. Be sure to rotate basic colors with more novel colors throughout the season.

• Start early with Shock Wave
• Move into Wave and Easy Wave mid-season
• Finish strong with Tidal Wave

TIP: Assign a “Certified Wave Expert” or two from on your staff to coordinate the Wave displays… You’ll find that “pride of ownership” will almost always take assigned display areas from so-so to stunning.

3. Plant Wave around your facility to show just how these power-packed petunias perform

What better way to bring in shoppers than with stunning near-the-road Wave displays?

• Plant a low-growing landscape bed of original Wave around your entrance sign or all along your driveway.
• Tidal Wave is an awesome choice planted against a fence or trailing over a wall – count on this tallest Wave to create eye-catching hedgelike displays of beautiful color.
• Display mature containers and baskets of all the Wave family varieties throughout your retail area – but don’t count on them sticking around for long as shoppers load their carts and head for the checkout.

4. Put local media to work promoting Wave

Connect with your community by sending updates to local print and broadcast media about open houses, educational and planting events, donations of plants to local gardens.

Keep your business name in front of people to generate lots of success and sales. Check into advertising weekly specials and “What’s new.” Stretch your ad budget by running small ads for a longer length of time, rather than running just a few big ads. And be sure to check with the newspaper – often their production staff can often help you design your ad so placement is easy.

Check back soon for LEVEL III of the Manual – The Wave ULTIMATE Garden Center – where further DIY Wave success can be explored through in-store events, community activities and co-branding. Also coming soon … the “add your own Wave display photos” gallery.

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